In order to attract the right audience to our film, first we had to understand our target audience very well and then we had to shape our film around what would attract them to watch it.
When we came up with our idea, we decided we needed an actress for the main character that was average. She needed to be someone the audience could relate to – in looks, personality, dress and lifestyle. We achieved this with our final actress.
We chose a crime-thriller film as it would attract a wide audience and satisfy what a lot of people look for in films. We also knew that if there were tense moments that could be scary in our film; young adults would want to come with their friends or partners for comfort – drawing in yet more viewers.
- We shot our sequence during the night to add drama and effect to our piece – the darkness makes everything more eerie.
- The film is also shot in an abstract style – with flashbacks telling about half of the film and explaining what led up to the present situation.
- Our audience fits into a small, niche group of which our knowledge was already good. We knew that they spend a lot of time on social networking sites such as Facebook and Twitter so to interact with them for events such as our feedback screening, we created a Facebook group.
Go to our Facebook event
- Our screening attracted an audience of about 50 viewers, it was very succesful as it allowed us to get feedback on our sequence from those outside of our group at whom the film was aimed. We created a questionnaire for the audience to fill out and from this we established what worked well in our sequence, whether it was understandable and what the audience thought could be improved upon.
Photos of our screening:
Our questionnaire filled out with the most common answers:
Media Questionnaire
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